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	<title>Coding In The Darkness &#187; online marketing</title>
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	<description>Because coding in the daytime isn't difficult enough!</description>
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		<title>Apologies for no Content</title>
		<link>http://codinginthedarkness.com/blog/apologies-for-no-content/83/</link>
		<comments>http://codinginthedarkness.com/blog/apologies-for-no-content/83/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 18:40:04 +0000</pubDate>
		<dc:creator>BenScowen</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[shop]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[sim free]]></category>
		<category><![CDATA[sim free mobile phones]]></category>

		<guid isPermaLink="false">http://codinginthedarkness.com/blog/?p=83</guid>
		<description><![CDATA[Its been over a month since my last post, incredible really, i have had much to say but so little time.
I will post an update my Social Media Experiment this week, although i can&#8217;t say i expect a massive improvement as i haven&#8217;t been dedicating much time to it. Thanks to the recent leaving then [...]]]></description>
			<content:encoded><![CDATA[<p>Its been over a month since my last post, incredible really, i have had much to say but so little time.</p>
<div class="wp-caption alignright" style="width: 238px"><img title="Job Centre Plu" src="http://neftriplecrunch.files.wordpress.com/2008/12/job_centre_plus2.jpg?w=228&amp;h=243" alt="Bens trips to the Job center didnt last long!" width="228" height="243" /><p class="wp-caption-text">Ben&#39;s trips to the Job center didn&#39;t last long!</p></div>
<p>I will post an update my Social Media Experiment this week, although i can&#8217;t say i expect a massive improvement as i haven&#8217;t been dedicating much time to it. Thanks to the recent leaving then rejoining BT / Dialogics and finally leaving again i found myself without work, for 1 day!</p>
<p>So my current role if you haven&#8217;t checked my <a href="http://www.linkedin.com/in/benscowen" target="_blank">LinkedIn Profile</a> is with a very new online retailer called <a href="http://www.shop.co.uk" target="_blank">shop.co.uk</a>, they are a UK only online retailer and they / we are looking to join the likes of Play.com and Amazon in the online retailer environment. So my current role is &#8220;Online Marketing Executive&#8221; which basically means i optimise content pages, promote pages, help devise PPC campaigns, generate inbound links, create good content and lots more techniques i haven&#8217;t started yet (All white hat SEO techniques of course!)</p>
<p>i have also been spreading the word via the old fashioned word of mouth with my friends as Shop.co.uk sell many items very cheaply including two of the products i have been working on <a href="http://www.shop.co.uk/electronics/mobile-phones/sim-free-phones" target="_blank">Sim Free Mobile Phone Handsets</a> &amp; <a href="http://www.shop.co.uk/health-and-beauty/fragrances/womens" target="_blank">Discount Perfumes</a>, <a href="http://www.shop.co.uk/health-and-beauty/fragrances/mens" target="_blank">Discount Colognes / Aftershaves</a> &amp; <a href="http://www.shop.co.uk/health-and-beauty" target="_blank">Discount Beauty Products</a>.</p>
<div class="wp-caption alignleft" style="width: 163px"><a href="http://www.shop.co.uk"><img title="Company Logo for Shop.co.uk" src="http://www.shop.co.uk/img/logo-shop.gif" alt="My role is with Shop.co.uk" width="153" height="83" /></a><p class="wp-caption-text">My role is with Shop.co.uk</p></div>
<p>I&#8217;m hoping i gain some great SEO experience form this role, it&#8217;s very fast paced and a definitely different environment from my last role. Lets hope it turns into something really great.<br />
Oh i also wrote an online buying guide for mobile phones, it may be worth a look maybe you know someone who could use it? Either way here it is <a href="http://www.shop.co.uk/article/mobile-guide" target="_blank">Mobile Phone Buying Guide</a>.</p>
<p>Over the last two months i have also been doing some freelance work for friends and I&#8217;ll add links here as well as my online portfolio as soon as it all finished. One is for a friend who is a recent Dance graduate who is starting her own Dance class business called Rhythms, if you live near Southend i suggest you take a look.<br />
The other piece of work is for my ex managers husband Anthony Bailey who is a Cambridge &amp; Chelsea based Counsellor. He needed some SEO advice and we done some basic SEO techniques to help him get higher ranked in Google which proved quite successful. For his four main targeted keywords he now has 4 top 100 results including a #1 and a number #3. You can view Anthony&#8217;s site here <a href="http://www.chelseacounselling.co.uk/" target="_blank">Chelsea &amp; Cambridge Counsellor.</a></p>
<p>Well that&#8217;s it for my brief update, i had more interesting stuff to talk about like the decline of MySpace &amp; Bebo, where i think Twitter, Facebook &amp; social networking is going in general with the mobile arena, plus other bits and bobs but another time perhaps?</p>
<p>Stay Classy</p>
<p>Ben Scowen</p>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>SEO Gold &#8211; Literally</title>
		<link>http://codinginthedarkness.com/blog/seo-gold-literally/65/</link>
		<comments>http://codinginthedarkness.com/blog/seo-gold-literally/65/#comments</comments>
		<pubDate>Tue, 05 May 2009 11:12:03 +0000</pubDate>
		<dc:creator>BenScowen</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[seach engine optimisation]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[webdesign]]></category>

		<guid isPermaLink="false">http://www.codinginthedarkness.com/blog/?p=65</guid>
		<description><![CDATA[I found this blog whilst googling the other day and thought it was just such good advice i had to pass on.
SEO Gold &#8211; http://www.seo-gold.com
I will be viewing posts regularly as there just seems to be some good information there about Search Engine Optimisation, I&#8217;m still learning and perfecting the craft and i wish i [...]]]></description>
			<content:encoded><![CDATA[<p>I found this blog whilst googling the other day and thought it was just such good advice i had to pass on.</p>
<div id="attachment_66" class="wp-caption alignright" style="width: 244px"><a href="http://www.codinginthedarkness.com/blog/wp-content/uploads/2009/05/googlesearch.gif" target="_blank"><img class="size-full wp-image-66" title="Coding In The Darkness Google Search" src="http://www.codinginthedarkness.com/blog/wp-content/uploads/2009/05/googlesearch.gif" alt="Google doing its searching magic" width="234" height="204" /></a><p class="wp-caption-text">Google doing it&#39;s searching magic</p></div>
<p><a href="http://www.seo-gold.com" target="_blank">SEO Gold &#8211; http://www.seo-gold.com</a></p>
<p>I will be viewing posts regularly as there just seems to be some good information there about Search Engine Optimisation, I&#8217;m still learning and perfecting the craft and i wish i had found this site months ago!</p>
<p>I think its worth checking the <a href="http://www.seo-gold.com/seo-tutorial" target="_blank">SEO Tutorial</a> post first, to help get your head around the whole idea and references. Also helps to teach you the good and bad ways to do SEO, although they mention they fit into neither bracket as they test both ways in a test environment i just find it helpful that someone is presenting all the information clearly without pushing the one and only &#8220;correct way to do it&#8221;.</p>
<p>Also the fact that the advantages and consequences for doing SEO cleanly or doing it the risky naughty way are very interesting and hopefully the more people who have a better understanding of the subject means that we will always have search engines pointing us to the best and correct content.</p>
<p>Let me know if it helps you in anyway, or you could let SEO Gold know yourself!</p>
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